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About Us

On a mission to elevate vulvar skincare

Skin doesn't stop at the neck... why should skincare?
We believe all skin needs & deserves to be cared for - even the skin others don't see. Since 2003, we have been on a mission to fundamentally change the way people see, talk about & treat vulvar skin health because healthy skin is connected to a healthy spirit.
We're shining a light where the sun don't shine.
When we couldn't find formulas that addressed real vulvar skin concerns without compromise, we decided to create them. We challenged the shame-based conventions of traditional feminine hygiene to create something radically new - a line of safe, results-driven formulas for all ages & life stages that put the comfort, balance & health of your most sacred skin above all else.
Only the best & nothing less.
We know that not everything natural or clean is good for vulvar skin. That's why we hold ourselves to the highest standard - only using clean, non-irritating ingredients that respect the delicate balance of intimate skin. Our gentle formulas can even be used as an adjunct to prescription-based treatments. 
Find a complete list of our "no-can-do ingredients here.
We protect what matters most.
Our products are safety tested on actual vulvas by gynecologists & come in hygienic, contamination-free packaging. With the stamp of approval from both gynecologists & dermatologists, you can rest assured your sweet spots are in good hands.
When we know better, we do better.
We are constantly striving toward more sustainable practices. Our beegan/vegan, cruelty-free formulas are made with consciously-sourced ingredients & our packaging uses reclaimed, recycled & biodegradable material whenever possible. But that's not enough for us - we're pushing the industry forward with planet-friendly innovations.

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